This is how we’ll create copy that connects + converts:
1
Goal digging + roadmapping
The goal:
Find out where you are right now with your copy, what’s working + what’s not, and what you’d like it to achieve. Decide if we’re a fit.
What happens here:
- You fill out the handy form on the “Get Started” page.
- If it looks like something I can help you with, we’ll schedule a short meet + greet to dig into your goals, timeline, and budget — and you can grill me, as well.
- Clear on the goal + the path to get there? A signed agreement and 50% deposit holds your spot for us to move right on to the next step.
- Unclear on what copy you actually need? We’ll schedule a paid roadmapping session to dive deep into your goals, audience, what’s working and not, and missed opportunities. You’ll get a hefty document outlining everything we’ve discovered + discussed, with next best steps identified.
2
Research + discovery
The goal:
Gather the crucial intel that’ll help me craft messaging that speaks directly to your prospects. Acknowledge the fact that I, unfortunately, cannot read minds. (Yet.)
What happens here:
- We jam on an official kickoff call, where we’ll deep dive into your brand, ethos, target market, and more.
- We craft + execute a custom research plan, including but not limited to: client interviews, prospect surveys, on-site polling, scanning live chat transcripts, review mining, and more.
- You grant me access to your analytics so I can make informed decisions.
- I conduct behind-the-scenes industry, competitive, and keyword research to identify gaps + trends.
3
The conversion cap goes on (AKA writing)
The goal:
Deliver you solid drafts of agreed-upon deliverables.
What happens here:
- I retreat to my copy cave, where I (happily) lose myself in the results of our research plan, identifying key messaging, stages of awareness, and trends.
- I outline your copy + content based on my research.
- I fully draft each deliverable, step away, and revisit within a day or two.
- We jump on a call where I’ll present your copy.
4
The red pen phase
(AKA editing)
The goal:
Take those drafts and turn them into final masterpieces that nail your goals.
What happens here:
- You provide feedback on the initial drafts with 72 business hours of our presentation call. (I’ll let you know what’s most helpful.)
- I’ll talk through those edits with you, then get to work making them.
- We cycle through again, as needed.
5
The part where we party
The goal:
Delivery of your copy, ready for launch.
What happens here:
- With the balance payment in hand, I turn over all copyright on your polished documents.
- You launch them into the world to start attracting more clients, selling more products/course seats/subscriptions, and connecting with more readers.
- We celebrate!
6
Testing, testing
The goal:
Test variants to optimize your copy. (And get you more conversions.)
What happens here:
- You share the initial results from the copy you’ve launched with.
- For landing pages, Facebook ads, and email subject lines, I can draft variants for split testing against our already-stellar controls.