Projects - Sara Frandina

The proof is

in the pudding. portfolio

Show + tell:

Challenges, solutions, and results
for select conversion copywriting projects

DesignYou

Customer research Long-form sales page

Increase conversions for a high-ticket, high-value membership.

My task: Thorough VOC research + a long-form sales page.

The result: Saw a 32.4% increase in lead-to-sales conversions + a 22.8% decrease in average # of days from lead to purchase.

See project

The Movement

Email sequences Launch copy Long-form sales page

New membership launch with ambitious goals.

My task: Create launch plan + copy from A → Z, including support for ongoing retention + referrals.

The result: Surpassed launch goal by 29% and achieved an 80% free trial → paid member conversion in first month that’s been maintained.

See project

The Speaker You’re Meant To Be

Long-form sales page

Attract mission-driven founders to a new group coaching program.

My task: Thorough VOC research + a long-form sales page.

The result: Perfect participants attracted. Research summary in hand to support future marketing endeavors.

See project

SLP Now

Email sequences Long-form sales page

Increase membership numbers for SLP Now and reduce member churn.

My task: Gather VOC data + rewrite sales page and email sequences.

The result: 10% lift in conversion of free → paid accounts in first month; month-to-month retention increase of 14%.

See project

Flourish with Facebook Ads

Email sequences Launch copy Long-form sales page

First-time course launch for Monica Louie, a Facebook ads expert.

My task: Write each piece of copy for every step of the launch funnel.

The result: More than 50 course sales during its first open cart.

See project

Inspired! retreat

Long-form sales page

First live event held by the Innovation & Creativity Institute.

My task: Write the sales page to accompany client’s direct outreach to corporate professionals.

The result: A sold-out retreat within 10 days.

See project

Trill A.I.

Website copy

New website for financial A.I. startup.

My task: Bring transparency and clarity to a very technical topic.

The result: Clear value prop and messaging that Trill has been able to use with potential partners, investors, and clients.

See project

Digital Nomad Roadmap

Long-form sales page

First time course launch for the duo behind Fulltime Nomad.

My task: Take the what, and position it for the who.

The result: A course perfectly positioned for the digital nomads aspiring for a change of lifestyle.

See project

Cactus Collective

Website copy

Destination wedding packages in the Vegas desert.

My task: Evaluate the funnel to identify ways to streamline communication to couples + rewrite main website.

The result: Clarified messaging and packages, and automated email systems.

See project

Tag, you’re it

Get in touch today

Show + tell:

Challenges, solutions, and results for select conversion copywriting projects

Tag, you’re it

Challenges, solutions, and results
for select conversion copywriting projects