Writing like your customers speak could be the difference between your ideal customer making a purchase, or walking away. And that’s a big deal, my friend. So buckle up, because this one’s a good one. In this episode of the Rebel Boss Ladies Podcast, Eden and I dive into how to write like your customers talk; what voice of customer research is; why it’s the key to meeting your people where they’re at in your copy; and how you can use it to help strategize your launch.
