How to Write Like Your Customers Talk Through Voice of Customer Research
Rebel Boss Ladies
Writing like your customers speak could be the difference between your ideal customer making a purchase, or walking away. And that’s a big deal, my friend. So buckle up, because this one’s a good one. In this episode of the Rebel Boss Ladies Podcast, Eden and I dive into how to write like your customers talk; what voice of customer research is; why it’s the key to meeting your people where they’re at in your copy; and how you can use it to help strategize your launch.
Write Better Copy by Getting to Know Your Audience with Sara Frandina
Savvy Social Podcast
If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. In this episode of Savvy Social, I share how I write conversion copy for my clients using my signature Voice Of Customer method and how you can apply it to your social media strategy as well.
How to Write Empathy-Focused Sales Copy with Sara Frandina
Go-To Gal
If you don’t want to be sleazy, ‘salesy’, and slimy with your marketing, what’s the alternative? In this episode of the Go-to Gal podcast, Jaclyn Mellone interviews me about my research-oriented approach to writing sales copy with your customers in mind. Listen to learn my smart approach to copywriting and how you can do it yourself (with or without outside help!).
