Projects - Sara Frandina

The proof is

in the pudding. portfolio

Show + tell:

Challenges, solutions, and results
for select conversion copywriting projects

All
Customer research
Email sequences
Launch copy
Long-form sales page
Website copy

Make It Happen

Customer research Email sequences Launch copy Long-form sales page

Rock the grand opening of Make It Happen in early 2021.

My task: Build a launch strategy for a new membership, then execute on all copy deliverables.

The result: Surpassed initial launch goal and built a streamlined system for future launches.

See project

Tend

Customer research Long-form sales page

Uncovering blind spots to hone in on value of Tend + attract highest # of participants yet.

My task: Thorough VOC research + a long-form sales page.

The result: Hit launch goal with ease in Mara’s most streamlined, most profitable, most on-message launch yet.

See project

DesignYou

Customer research Long-form sales page

Increase conversions for a high-ticket, high-value membership.

My task: Thorough VOC research + a long-form sales page.

The result: Saw a 32.4% increase in lead-to-sales conversions + a 22.8% decrease in average # of days from lead to purchase.

See project

The Movement

Customer research Email sequences Launch copy Long-form sales page

New membership launch with ambitious goals.

My task: Create launch plan + copy from A → Z, including support for ongoing retention + referrals.

The result: Surpassed launch goal by 29% and achieved an 80% free trial → paid member conversion in first month that’s been maintained.

See project

The Speaker You’re Meant To Be

Customer research Long-form sales page

Attract mission-driven founders to a new group coaching program.

My task: Thorough VOC research + a long-form sales page.

The result: Perfect participants attracted. Research summary in hand to support future marketing endeavors.

See project

SLP Now

Customer research Email sequences Long-form sales page

Increase membership numbers for SLP Now and reduce member churn.

My task: Gather VOC data + rewrite sales page and email sequences.

The result: 10% lift in conversion of free → paid accounts in first month; month-to-month retention increase of 14%.

See project

Flourish with Facebook Ads

Email sequences Launch copy Long-form sales page

First-time course launch for Monica Louie, a Facebook ads expert.

My task: Write each piece of copy for every step of the launch funnel.

The result: More than 50 course sales during its first open cart.

See project

Inspired! retreat

Long-form sales page

First live event held by the Innovation & Creativity Institute.

My task: Write the sales page to accompany client’s direct outreach to corporate professionals.

The result: A sold-out retreat within 10 days.

See project

Trill A.I.

Website copy

New website for financial A.I. startup.

My task: Bring transparency and clarity to a very technical topic.

The result: Clear value prop and messaging that Trill has been able to use with potential partners, investors, and clients.

See project

Cactus Collective

Website copy

Destination wedding packages in the Vegas desert.

My task: Evaluate the funnel to identify ways to streamline communication to couples + rewrite main website.

The result: Clarified messaging and packages, and automated email systems.

See project

Tag, you’re it

Get in touch today

Show + tell:

Challenges, solutions, and results for select conversion copywriting projects

Tag, you’re it

Challenges, solutions, and results
for select conversion copywriting projects